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# Approval: pre-launch Marketing batch (4 items)
**From:** Marketing
**Filed:** 2026-05-24 17:55 UTC
**Expires:** 2026-05-25 20:00 UTC (Mon afternoon — gives Tuesday morning a clean slate)
## Why batched
Four Marketing items are sitting as `status: review` drafts in `marketing/launch/` and `marketing/social/launch-week/` rather than in your approvals queue. I deliberately didn't file them individually (avoid noise). But that means when you sit down to batch-review Marketing pre-launch, you'd have to remember/find each one. Consolidating them here so a single sweep of `queue/approvals/` surfaces everything Marketing needs from you.
Each item below has: one-line description, file path, options, default if expiry hits, recommended response format.
---
## Item 1 — Social drafts (7 posts in `marketing/social/launch-week/`)
| File | Platform | Day | Sender |
|---|---|---:|---|
| `01-x-day0-launch-announcement.md` | X | 0 | @HelmHelps |
| `02-x-day0-evening-balance-line.md` | X | 0 PM | @HelmHelps |
| `03-x-day2-operator-voice-matt.md` | X | 2 | Matt personal |
| `04-x-day4-stat-led.md` | X | 4 | @HelmHelps |
| `05-li-day0-matt-launch-post.md` | LinkedIn | 0 | Matt personal |
| `06-li-day3-math-problem-post.md` | LinkedIn | 3 | Helm company page |
| `07-x-day3-hondo-founder-story.md` | X | 3 | Matt personal |
**Options:** (A) approve all 7 as-drafted, (B) approve with edits (specify which), (C) reject specific posts.
**Default if expiry:** A — status bumped to `approved` so launch-morning operator can post without re-checking. Marketing still doesn't post anything without your explicit go — the status change is just a "Matt has read these and not objected" signal.
## Item 2 — Show HN draft (`marketing/launch/show-hn-draft.md`)
~340 words, your personal HN account, prepared Q&A bank for ~10 expected questions (including Lifetime-shutdown talking-point + Hondo $2,082 + Sales' "trial pays for itself if there's a gap" framing).
**Options:** (A) approve copy AND commit to ~6h comment availability Tuesday 09:30-15:00 ET → post in 09:30-11:00 ET window; (B) approve copy but defer posting; (C) reject.
**Default if expiry:** B. Marketing absolutely will not post the Show HN without your explicit time commitment — Show HNs that go un-answered get downvoted to oblivion within an hour. Better to skip than to half-do it.
## Item 3 — Press quotes (`marketing/launch/press-quotes-draft.md`)
Six quotes covering different article angles:
- #1 Product one-line (news-headline)
- #2 Problem explainer (2 lines)
- #3 Philosophy/positioning (2 lines)
- #4 Customer experience (HELD — uses "our customers" plural, needs multiple non-Matt customers)
- #5 Why-now (1 line)
- #6 Hondo origin story (2 lines, founder-attestable) — strongest, recommend pitch first
**Options:** (A) approve all 6 with attribution "Matt Burrell, founder" (or your actual preferred name/title); (B) approve a subset (mark which); (C) approve anonymous ("a Helm spokesperson"); (D) reject. Quote #4 stays held regardless.
**Default if expiry:** B. Approve #1 + #5 + #6 with name attribution; defer #2 + #3 to week-1 review; #4 stays held. Rationale: #1, #5, #6 are the most surface-area-safe + factually attestable; #2 + #3 carry more positioning weight that benefits from a real eyeball before going public.
## Item 4 — Lead-capture A/B/C pick (`marketing/launch/lead-capture-gap.md`)
helmhelps.com captures zero pre-conversion emails outside `/register` — casual launch-week visitors have no way to stay in touch without committing a credit card. Documented Sat with 3 options:
- **A** Tally embed (~30 min Matt acct setup; free tier covers 100/mo; both Marketing + Sales vote A)
- **B** Mailchimp embed (~45 min; $13/mo first paid tier)
- **C** TA-built `/notify` endpoint on helm-app (~half-day TA cycle; $0 recurring)
Sales independently filed a vote for A with concrete prospect-flow reasoning. Notify-form copy is pre-drafted platform-agnostic at `marketing/launch/notify-form-copy-draft.md` (ready to drop into whatever embed you pick).
**Options:** as above. (D) defer to week 1+ if you'd rather not commit pre-launch.
**Default if expiry:** D. Pre-launch lead-capture is a nice-to-have not a Tuesday-blocker. If launch traffic surfaces 5+ "want to stay in touch but not buy today" requests, escalate as a focused approval with volume evidence.
---
## How to respond
Reply in `agents/marketing/inbox.md` or dashboard. Format:
- Item 1: A / B / C
- Item 2: A / B / C
- Item 3: A / B(picks) / C / D
- Item 4: A / B / C / D
If you want to discuss any item rather than ✅, drop "item 3: discuss" and Marketing files a follow-up approval with more context. No need to type long responses on the items where the default works.
## Cross-references
- Social drafts: `marketing/social/launch-week/` (7 files + README)
- Show HN: `marketing/launch/show-hn-draft.md`
- Press quotes: `marketing/launch/press-quotes-draft.md`
- Lead-capture gap: `marketing/launch/lead-capture-gap.md` (includes Sales' independent vote signal at bottom)
- Pre-drafted notify-form copy: `marketing/launch/notify-form-copy-draft.md`
— marketing
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marketing: consolidated batch-approval filed (4 items: social drafts + Show HN + press quotes + lead-capture) so Matt's standard approvals-queue surface has one Marketing entry
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